For personal trainers and online coaches

A nutrition coaching app for personal trainers and online coaches.

Set up one programme, send your clients an invite link or a QR, and see what each of them logs. No more asking for photos of dinner in a group chat, and no spreadsheet to keep up.

Your first month is free. Each client can try Brekkie free for 7 days.

How it works with a handful of clients.

You run the programme from the portal on this website, on your phone or a computer. Your clients use the Brekkie app on iPhone or Android. Set-up takes a few minutes.

  1. Create a programme.

    Name it, pick a start date and choose how long it runs: 4, 6, 8 or 12 weeks, or a length of your own. Set the dates you want a weight check-in on, if you want any.

  2. Send the invite.

    The programme has its own invite link and its own QR. Send the link to clients you coach online. Show the QR to the ones you see in person. Opening it only asks to join.

  3. Confirm each client.

    Nobody is on your programme until you confirm them, and you can do that from your phone between sessions. You can remove someone later if you need to.

What you see for each client.

Everything a client logs while they are on your programme. Open a client and you see their days:

  • Each food by meal, with the time and the amount.
  • Their totals for the day and the week, against their calorie, protein, carb and fat goals.
  • A weight check-in on each date you set. A client can skip one, and nothing is marked as missed.
  • Any photo they add to something they log.

The list of clients shows who has logged today and who has logged in the last 7 days, so you know who to have a word with before your next session. From a client’s page you can also set their calorie and macro goals.

You do not see their Ask Brekkie conversations, or anything from before they joined or after they leave. Each client is told what you will see before they ask to join. The full list is on what a gym or coach sees and does not see.

What it is, and what it is not.

A programme is a group with a start date and an end date. That suits a block of coaching: six weeks before a holiday, twelve weeks of a new year, or a rolling group you restart each term. It works for two clients as well as for 20.

Each programme has a feed where you can post and where clients can choose to share a meal. Clients never see each other’s diaries. You switch likes, comments and messages on or off, so the feed can be as busy or as quiet as your group likes.

Brekkie does not write meal plans or training plans, and it does not rank anyone. It shows you what people ate, in plain numbers, so the conversation you have with a client starts from what happened. If you are planning a group push, the guide to running a 6-week nutrition challenge walks through it week by week.

Your clients pay for the app. You pay one flat price.

Each client can try Brekkie free for 7 days, then subscribes in the app to carry on. You are never told who has subscribed and who has not, and you never handle their payment.

You pay for the portal. Pro is £10 a month and gives you 1 staff login, 1 programme at a time and up to 20 members on it. Your first month is free: you add a card when you set up, and nothing is taken for that month. If you take on a second coach or run programmes side by side, Pro Plus is £20 a month. The portal calls your account a gym, whatever size you are. The same plans are on the main page for gyms.

One flat price for your gym.

Your gym pays one flat monthly price. Your members each pay for the app themselves. Both start free: your first month, and their first 7 days.

Pro

For a coach or a small gym running one programme at a time.

£10a month

Your first month is free.

  • 1 staff login, for you
  • 1 programme at a time
  • Up to 20 members on a programme
  • QR invites, and you confirm who joins
  • Everything members log, and the programme feed
Start with Pro

Pro Plus

For a gym with a team, running programmes side by side.

£20a month

Your first month is free.

  • Everything in Pro
  • 3 staff logins, you included
  • 3 programmes at a time
  • Up to 100 members on each programme
  • Put coaches on programmes: each sees only their own
Start with Pro Plus

Enterprise

Several gyms under one account, with one bill.

By arrangement

  • Everything in Pro Plus
  • Each gym with its own programmes
  • One bill for the whole account
  • Logins, programmes and members agreed with you
Email us

You add a card when you set up your gym, and nothing is taken for the first month. Change plan or cancel at any time.

Questions from coaches.

Can I use it with only two or three clients?

Yes. There is no smallest number. Pro covers one programme at a time with up to 20 clients on it, for £10 a month.

Do my clients have to pay?

Each client pays for the app themselves. They can try Brekkie free for 7 days, then subscribe in the app to carry on. You are never told who has or hasn’t subscribed.

Can I coach clients I never meet in person?

Yes. Every programme has an invite link as well as a QR. Send the link, the client opens it on their phone and asks to join in the Brekkie app, and you confirm them from the portal.

Can my clients see each other’s food?

No. Only you see a client’s diary. The other people on the programme see what someone chooses to post to the programme feed, and nothing else.

I work inside a gym. Do I use the gym’s account?

Not unless the owner gives you a staff login on it. A freelance trainer is their own business, with their own Brekkie account, their own plan and their own clients.

Does Brekkie write meal plans or workouts?

No. Brekkie is a food diary with calorie and macro goals. Your clients log what they eat, and you see it. The advice stays yours.

What happens when the programme ends?

Its invite stops working and your clients keep their own app and diary. To carry on with the same people, start a new programme and send them its invite.

Start your first programme.

Sign in with Apple, with Google, or with your email and a 6-digit code. There is no password to remember.