A guide for gyms and studios
How to run a 6-week nutrition challenge at your gym.
Seven steps, from picking the dates to the last day. Many gym challenges are run from a group chat and a spreadsheet. This guide uses a Brekkie programme instead, and the planning applies whatever you use.
Your first month is free.
Before it starts.
Four decisions make the challenge. Make them before you tell anyone about it.
Pick your dates.
Start on a Monday and count six weeks forward. Check the end does not land in a holiday week. Announce it about two weeks ahead, so people have time to ask to join and to get used to logging.
In Brekkie, create a programme, name it, pick the start date and choose 6 weeks. You can make it ahead of time, so the invite is ready before day one.
Decide what you are asking members to do.
Keep it to one or two things a person can do every day. “Log what you eat, every day” is enough for a first challenge. Ask for an action, not a number on the scales: people can choose to log, and they cannot choose what they weigh on a Friday.
Each member has their own calorie and macro goals in the app. Write your ask in one sentence, put it on the poster and make it your first post to the programme’s feed.
Set the check-in dates.
When you create the programme you choose the dates for weight check-ins. Members are asked on those days and can skip one; nothing is marked as missed. Three is plenty for six weeks: the first day, the middle and the last day. You can change the dates while the programme runs.
Invite people with a QR poster.
Every programme has its own QR and invite link, and the portal makes a poster you can print. Put it at reception and by the door of the room where classes run, and send the link to your members’ group.
Scanning only asks to join. Before they ask, each member sees what your gym will see. Nobody is on the challenge until you confirm them, which you can do from your phone at the desk. A programme takes up to 20 members on Pro and up to 100 on Pro Plus.
While it runs.
The first week usually takes care of itself. The middle weeks are when a little attention from you does the most.
Keep people going with the feed.
The feed is the group’s place to talk. Post to it yourself: the week’s focus on a Monday, a thank-you on a Friday. Ask people to share a meal, and they choose each time whether to post one. A photo goes with it if the log has one.
You switch likes, comments and messages on or off for the programme, and you can remove a post or a comment. Members only ever see what is posted. Nobody sees another member’s diary.
Look at the logs once a week.
Pick a day and give it twenty minutes. The members list shows who has logged today and in the last 7 days, when each person last logged, and their average calories for the week. Open a member to see their days: each food by meal, and their totals against their goals.
Look for who has gone quiet, so you can say hello in person and ask how the week went. Nobody is marked as behind, in the portal or the app, and going over a goal is just a number.
When it ends.
End it properly.
The programme ends on its end date and its invite stops working. If the group wants to keep going you can make it longer: each member is asked to agree to the new end date. You can also end it early.
In the last week, post a thank-you and say what comes next: a break, or the date of the next programme. Members keep their own app and diary, and can look back at the programme from the app.
What to tell members before they join.
What you will see. Everything they log during the programme: their food, their totals and their weight check-ins. The app tells them this before they ask to join, and it is better heard from you first. The detail is on nutrition tracking for your members.
What it costs them. Members pay for the app themselves. Each one can try Brekkie free for 7 days, then subscribes in the app to carry on, so a six-week challenge runs past those 7 days. Say so on the poster. Your gym is never told who has subscribed.
What it costs you. Pro is £10 a month and Pro Plus is £20 a month, and your first month is free. The plans are set out under pricing.
What nobody is promising. A challenge shows people what they eat for six weeks. It cannot promise anyone a result, and the poster should not either. There are no leaderboards in Brekkie and nobody is ranked against anyone else.
Coaching a few clients on your own, not a gym floor? The same steps work on a smaller scale: Brekkie for personal trainers and online coaches. For how a programme works in general, see Brekkie for gyms.
More for gyms and coaches.
- For personal trainers and online coachesOne coach, one programme and a handful of clients who join by invite link or QR.
- Nutrition tracking for your membersWhat your gym sees, what it does not, and what members agree to before they join.
- Brekkie for gymsHow a programme works, what you see, and the feed.
Plans and prices are on the main page: see pricing.
Questions about challenges.
How many members can take part in a challenge?
Up to 20 on Pro and up to 100 on Pro Plus, for each programme. Only members you have confirmed count toward that number.
Does a challenge have to be six weeks?
No. A programme runs for four, six, eight or twelve weeks, or between two dates you choose. You can make it longer while it runs: each member is asked to agree to the new end date.
Is there a leaderboard, or a winner?
No. Brekkie never ranks members or compares one with another, in the app or in the portal. If your gym gives a prize, how you choose is up to you.
Do members have to weigh in?
No. Members are asked for a weight check-in on the dates you set, and anyone can skip one. Nothing is marked as missed.
Can someone join after the challenge has started?
Yes. The invite works until the programme ends, and you still confirm each person. You see what they log from the day they join.
Can I run two challenges at once?
On Pro Plus, yes: 3 programmes at a time. Pro is one programme at a time.
Does Brekkie promise results?
No. Brekkie shows what people eat against the goals they have. What changes over six weeks depends on the person, and we would not put a promise on your poster either.
Start your first programme.
Sign in with Apple, with Google, or with your email and a 6-digit code. There is no password to remember.